CRO Co-Sell Framework

    Embed a Senior BDR Into Your CRO Practice

    You own the strategy and client relationship. I become your dedicated execution layer, turning account plans into MEDDIC-qualified meetings with economic buyers. AI-powered research. Peer-level outreach. Full pipeline transparency.

    Schedule a Partner Call
    Partnership Pipeline
    Live
    You · CRO
    Me · BDR + AI
    01StrategyYou set ICP & deal criteria
    02ResearchAI dossiers + buying committee
    03OutreachPeer-to-peer, multi-channel
    04Qualified MeetingMEDDIC handoff to your closer
    Quarterly Output10-15 MEDDIC-qualified meetings
    Co-sell

    How the Partnership Works

    Your clients see a unified team, not a vendor. I operate under your brand umbrella, with your CRM access, aligned to your strategy. The client never manages two relationships.

    You (Fractional CRO)

    • Own the client relationship and contract
    • Define GTM strategy and ICP
    • Set deal criteria and qualification bar
    • Lead strategic account reviews
    • Close deals and manage client P&L
    • Introduce me as your Sr. Outbound Operator

    I (FractionalBDR.ai)

    • AI-powered deep account research & dossiers
    • Build buying committee maps and trigger events
    • Execute peer-to-peer executive outreach
    • Run multi-channel campaigns (email + LinkedIn)
    • Qualify via MEDDIC before meeting handoff
    • Weekly pipeline reporting to you and client

    Partner Engagement Models

    You own the client relationship and set the end-client pricing. Choose the engagement model that fits your client's needs.

    MODEL 1

    Embedded BDR

    Ongoing embedded partnership. A Senior Fractional BDR manages a capped rotation of Tier 1 enterprise accounts with full AI-powered research and senior executive outreach.

    • Dedicated account rotation (15-20 Tier 1 accounts, capped)
    • Weekly AI-powered account dossier updates
    • Peer-to-peer executive outreach (email + LinkedIn)
    • MEDDIC-qualified meeting handoff to your closers
    • Weekly pipeline report delivered to you and client
    MODEL 2

    Targeted Campaign

    A focused campaign sprint against a specific account list or vertical. Higher volume, mid-market friendly, with success fees tied to closed revenue for maximum alignment.

    • Focused campaign sprint against defined account list
    • Full buying committee mapping and org chart per target
    • Custom intelligence dossier per target account
    • Higher contact volume for mid-market targets
    • Success fee structure negotiated per engagement
    MODEL 3

    Full Stack Outbound

    Everything in the Embedded BDR plus a fully managed outbound infrastructure. Domains, warm-up, sequence execution, and deliverability management so your client does not need to build anything.

    • Everything in the Embedded BDR included
    • Managed outbound domain purchasing and setup
    • 2-3 week domain warm-up and deliverability management
    • Sequence execution (copy, cadence, daily sends)
    • Branded domains redirected to client main site
    • Weekly deliverability and infrastructure reporting
    ENTRY POINT

    Demand Audit

    A surgical diagnostic of your client's outbound engine. The perfect entry-point engagement for 2-4 weeks.

    • Targeting logic and ICP audit
    • Messaging architecture review
    • Deliverability and tech stack check
    • Meeting structure and team requirements map
    • Quantified gap analysis and execution roadmap

    Crystallized KPIs & Deliverables

    Hard metrics your client can expect per quarter on the Fractional Senior Operator model.

    10-15
    Qualified Meetings
    Per quarter, MEDDIC-qualified
    15-20
    Active Tier 1 Accounts
    Capped rotation for quality
    60-90
    Account Dossiers
    Deep AI research per quarter
    48hr
    SLA on New Accounts
    Research-to-outreach turnaround
    100%
    MEDDIC Qualification
    Every handoff is framework-aligned
    Weekly
    Pipeline Reporting
    Shared with CRO + client

    Weekly Deliverables to You

    • Pipeline Dashboard: Live view of all active accounts, outreach status, and response rates
    • Account Dossiers: AI-generated intelligence briefs with trigger events
    • Meeting Summaries: Post-discovery notes with MEDDIC qualification status
    • Activity Metrics: Outreach volume, response rates, conversion rates, channel performance
    • Strategic Recommendations: Bi-weekly ICP refinement and messaging pivots

    Partnership Activation Timeline

    From handshake to qualified pipeline, sequenced for enterprise sales realities.

    Week 1-2

    Strategic Onboarding

    Joint strategy session to align on ICP, deal criteria, and messaging. CRM access setup, initial target account list (15-20 Tier 1), AI research stack configuration, and outreach playbook drafting.

    Week 3-4

    Intelligence & First Outreach

    First wave of account dossiers with trigger events. Multi-threaded outreach begins across email and LinkedIn. First weekly pipeline report delivered as the foundation begins to compound.

    Week 5-8

    Full Execution Cadence

    Steady-state: 3-5 new dossiers/week, 3-5 qualified meetings/month. Bi-weekly strategy calls, A/B testing on messaging, MEDDIC-qualified handoff documentation for every meeting.

    Week 9-12

    Optimize & Scale

    Full quarter pipeline review with ROI analysis. ICP refinement from conversion data. Scale decision: expand accounts, add verticals, or shift models. Renewal conversation backed by pipeline data.

    Why CROs Partner With Us

    Expand Revenue

    Add pipeline generation to your service stack without hiring.

    White-Label Execution

    I operate under your brand. Clients see one team.

    AI-Powered Speed

    Deep account research and dossiers in hours, not weeks.

    Full Transparency

    Weekly pipeline reports delivered to you and your client.

    Getting Started

    Three steps to activate the partnership.

    1

    Alignment Call (30 min)

    We discuss your current client portfolio, identify which engagement model fits, and align on the first target client.

    2

    Client Onboarding (1 week)

    Joint strategy session, CRM setup, account list build, and messaging architecture for your first client engagement.

    3

    Execution Begins (Week 2)

    First account dossiers delivered. Multi-threaded outreach launches across channels. You receive your first weekly pipeline report; the program compounds from here.

    Partnership Terms

    • Flexible engagement terms tailored to each client
    • Month-to-month after the initial engagement period
    • You own the client relationship and set the end-client pricing
    • All work product, dossiers, and playbooks belong to you and your client
    • NDA and partner agreement executed before any client data is shared
    • Scale up or down as your client portfolio changes

    "We partner with forward-thinking founders who believe in professional B2B execution and are committed to building high-quality enterprise pipeline."

    Schedule a Partner Call