A senior, vertical-specialized operator running methodical, multi-threaded outbound for complex B2B cycles. One named person, working inside your CRM, building insight-led executive conversations that compound into a predictable pipeline. Month-to-month, no long-term contract.
Talk to a senior fractional SDRICP refinement, account scoring, and a working list of named accounts and personas to attack.
Email, LinkedIn, and phone cadences built for your motion, not a generic agency template.
Daily sending, personalization, replies, and objection handling, all from your domain and CRM.
Discovery-grade qualification before the meeting hits your AE's calendar. No filler demos.
Buyer context, pain, timing, and competitive signal documented in the CRM record.
Activity, reply rates, meeting count, qualified meeting count, sourced pipeline value.
| Dimension | Fractional SDR | Full-time SDR | SDR agency |
|---|---|---|---|
| Monthly cost | $6K to $9K | $9K to $12K loaded | $5K to $10K |
| Seniority | 15+ years | 0 to 2 years | 0 to 2 years |
| Foundation to first qualified executive conversations | Months 2 to 3 | Month 4 to 6 | Month 2 to 4 (volume meetings, mixed quality) |
| Commitment | Month-to-month | Permanent + severance | 3 to 12 month contract |
| Named operator | Yes | Yes | No, pooled reps |
| Works in your CRM | Yes | Yes | Often agency tools |
| Quality vs volume | Quality, decision-maker calls | Mixed | Volume-first |
Two days per week. One ICP, one channel mix, up to 200 active accounts.
Three days per week. Multi-channel, up to 400 active accounts, weekly readout.
Four days per week. Multi-ICP coverage, AE handoff cadence, full reporting.
Month-to-month, no long-term contract. 10% discount on quarterly prepay.
A fractional SDR is a senior sales development representative who runs your outbound on a part-time, month-to-month basis instead of as a full-time hire. They own research, sequencing, multi-threaded outreach, and meeting booking inside your CRM, with the seniority to hold an insight-led conversation with executive buyers in complex sales cycles.
Agencies typically staff junior reps running scripted high-volume outbound across many clients. A fractional SDR is one named senior operator embedded in your GTM, working your ICP, your product, and your CRM. The output is fewer, higher-quality executive conversations rather than spray-and-pray volume.
Fractional SDR engagements run $6,000 to $9,000 per month depending on time commitment, account complexity, and channel mix. That compares to $110,000 to $140,000 fully loaded for a full-time SDR once you include salary, benefits, tooling, ramp time, and turnover.
Senior, complex-cycle outbound compounds. Month 1 is foundation: ICP refinement, signal model, account selection, messaging architecture, and multi-channel sequence build. Months 2 to 3 deliver the first qualified executive conversations as multi-threaded outreach lands with the right buyers at the right moment. By months 4 to 6, the program reaches a predictable pipeline rhythm, with quality and deal velocity increasing as we learn the ICP and refine messaging. This is a deliberate, methodical motion built for complex products and complex buying committees, not a week-one volume push.
Target account list, ICP and persona refinement, multi-channel sequences (email, LinkedIn, phone), live outbound activity, multi-threaded engagement across the buying committee, qualified meeting booking, handoff notes for the AE, and weekly pipeline reporting. All work happens in your CRM with full visibility.
Yes. All engagements are month-to-month with no long-term contract. You can scale up, scale down, swap the operator, or pause at any time. A 10% discount applies to quarterly prepay.
Seed to Series C B2B companies with $50K+ ACV and complex sales cycles, founders still running outbound personally, and post-Series A teams whose in-house BDRs need senior coverage or playbook depth. It is not a fit for transactional SMB motions that need raw volume over qualification.
A full-time SDR costs three to six months of recruiting, $110K+ loaded, ramps for a quarter, and averages 14 months tenure. A fractional SDR brings 15+ years of complex-cycle judgement, a built playbook, and a methodical motion designed to compound, at a fraction of the cost and on month-to-month terms.
Skip the overhead of full-time hires. Partner with Senior Fractional BDRs who bring strategic account planning and enterprise-grade methodology to your outbound.
No commitment required. Let's discuss your GTM goals and see if we're the right partner.